The 1st Arctic® varieties: Rebranding Goldens (Part 2)

Last week, we took a look at what made Golden Delicious one of the most iconic apple varieties in history, while also examining why their popularity has declined in recent years. The evidence suggests that Goldens have not been held back by inherent variety-specific issues, but rather by supply chain challenges in delivering high-quality Goldens to consumers. As we’ll explore in this post, though, these issues are largely addressed in Arctic® Goldens thanks to their nonbrowning trait!

Goldfinger(bruising)Arctic Goldens

Goldens grow well, but are very susceptible to finger bruising during picking. Superficial damage that’s even just a few cells deep readily show on conventional Goldens, leading to many being downgraded or thrown out. Arctic® Goldens will not show superficial damage like this, resulting in better looking apples right from the start with fewer going to waste!

An idea worth warming up to

No more costly warm packing, or the unfortunate side effect of less crunchy fruit!!! That’s great news because it can save busy packers time and money, and facilitate higher quality Goldens reaching the end consumer! And with better fruit than ever, the tendency to over-store them due to low demand should decrease too.

Golden appeal

Consumers aren’t going to buy products that don’t look appealing, and keeping the skin and the flesh pristine on what would otherwise be one of the varieties most prone to bruising is certainly an attractive proposition for both foodservice and retail.

Additionally, one of the main reasons Goldens aren’t always picked at ideal times and are stored too long is because they’re one of the least expensive apples since they’re relatively cost-effective to grow. Consumer expectations have been lowered, causing prices to decline, which in turn causes them to get the short end of the stick compared to say, Honeycrisp (one of the trickiest apples to grow, but among the most expensive).

Once the quality is restored, not to mention the boosted convenience thanks to the nonbrowning trait, we have no doubt that the Arctic® advantage will usher in a return of the Golden kind!


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About Joel Brooks

Growing up in the Okanagan, Joel had the opportunity to experience apple growing first hand, a background that lead him to his role as Brand Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples.

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