Earlier this month, we shared some results from a consumer research survey we did in October 2011. There, we outlined the positive response we received when we asked whether or not nonbrowning apples were a good idea, and now we’d like to share the likelihood of these consumers to buy nonbrowning Arctic® apples.
First, we asked the pool of 1,000 survey respondents (all self identified apple eaters like yourself!) how likely they would be to buy Arctic® apples, the nonbrowning apple developed through biotechnology. We were pleased to learn that the number of consumers interested in buying Arctic® apples was much larger than those who didn’t. Once these same respondents learned just a little bit about how we produce Arctic® apples, we asked them the same question again and found that their interest in buying increased significantly!
Additionally, not only did overall consumer likelihood to buy increase, but many consumers who were originally doubtful on purchasing Arctic® apples decided it would be a good idea after all! Learning about how we use biotechnology to make Arctic® apples convinced many apple eaters that we have indeed made the ideal fruit even better.
Food enhanced through biotechnology exists around us much more than most people realize (cereals and breads many of us eat every day, for example), and while some who aren’t familiar with the science involved may be initially skeptical, our research shows that simply learning about how simple and safe our science is makes a huge difference. The majority of consumers are interested in seeing more of the positive benefits biotechnology can provide to the food industry. This is supported by a 2010 survey from the International Food Information Council which reports that without aiding, only two percent of surveyed consumers identified biotechnology as a concern.
We encourage every consumer to learn as much as they can about biotechnology and Arctic® apples, and trust that the majority will find what they learn to be as interesting and positive as we do!