The 1st Arctic® varieties: Rebranding Granny Smiths (Part 2)

In Part 1 of our look at Rebranding Granny Smiths, we found that this longtime favorite has established a firm place in the top 5 apple varieties thanks to its iconic coloring and unique taste. In Part 2, we examine why Arctic® Granny’s nonbrowning trait is perfectly poised to get the most out of the characteristics that have made Grannies so popular.

Growing Grannies

Granny Smith trees generally produce heavy crops and are even pretty good at pollinating other apple trees, which make them an attractive variety for growers. Even so, a significant amount of these heavy crops are lost to superficial bruising, and since Grannies are more cost-effective to produce than many varieties adding Arctic® Grannies’ nonbrowning trait to the equation means these already-great apples will become a grower’s dream!

Arctic GranniesWhile Grannies are susceptible to scald, in general they tend to store amazingly well. With such resiliency, Grannies are well suited to being shipped and stored, though with the variety often being on the move there are more opportunities for bruising to take place. Again, not an issue with Arctic® Grannies thanks to the nonbrowning trait!

Getting fresh(cut) with Granny Smith

Clearly, the overall benefit of less apples being wasted due to superficial bruising holds true with Grannies and any other Arctic® variety. Yet, arguably the most notable variety-specific benefit of nonbrowning in this case is for freshcut applications. Because of many of the positive traits we’ve mentioned such as unique coloring, excellent texture and taste and the fact that they’re cost effective to produce, Grannies are well suited for many processed products, with fresh slices firmly among them.

Already one of the most popular varieties for fresh sliced apples, Arctic® Granny can become the true Queen of the category thanks to nonbrowning! Imagine an uber-convenient bag of attractive, crisp Granny slices with no preservatives or off-tastes added… And, processors sure won’t mind saving ~40% in processing costs since they’ll be able to skip the anti-browning treatment!

Plus, for processors and consumers cutting up apples for baking, there’s no longer a need to treat the slices or rush to get them into the oven. That’s especially great news for Grannies since they’re perhaps the most popular variety of all for pies and other baked goods.

Granny’s bucket list

That barely leaves us time to touch on the other possibilities nonbrowning Grannies offer – bright green juice, smoothies, applesauce and more! All better retaining the true taste and natural eye-appeal of this great cultivar, which is great news for fans of pretty much every apple product possible. They even better retain healthful nutrients like Vitamin C and antioxidants – which are particularly high in Grannies – since these substrates are typically “burned up” in the browning reaction.

So, now you can see why we were so excited to bring consumers the nonbrowning advantages of Arctic® Granny apples! And, if you missed it, be sure to check out what makes Arctic® Goldens a perfect fit for the Arctic® advantage too.

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!

Comments

  1. Allan Wenck

    I think that this is a fantastic innovation and I am eager to see these become available on the market soon. Let me know when I can pick up a bushel or even a tree or two of my own!

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