Fall is a busy time throughout the agriculture industry, and Okanagan Specialty Fruits is no exception. It can be easy to get wrapped up in the hustle and bustle, and forget to pause and be thankful for what it all means. With American Thanksgiving coming up, now seems like the perfect opportunity to reflect on the OSF’s recent champagne moments!
This fall opened with a major accomplishment: our first commercial harvest. Harvest signals long days and hard work, but it also means taking pleasure in the outcome of the year’s effort. This harvest was 20 years in the making, and we couldn’t be happier to be able to pick Arctic® apples that will be shared with consumers to enjoy as much as we do.
The Arctic® Fuji was officially given USDA-APHIS approval in September, meaning we can move forward with commercial plantings our first red Arctic®! While it will be a few years before they hit grocery store shelves, we are happy too see the Arctic® Fuji making strides towards the consumer!
In October, we exhibited at PMA FreshSummit for the second time. It was our pleasure to not only share our story so far, but to be able to present our future: sliced Arctic® Golden samples, our packaging and plans for test markets in 2017.
November 13th, 2016 was the 20th anniversary for Okanagan Specialty Fruits as a company. We took the opportunity to mark this occasion at a team meeting and shared a cake, complete with Arctic® Golden rosettes. The past 20 years have not always been easy, but the future is bright for Arctic® apples, and what a better way to start our third decade than with the beginning of the commercial release of Arctic® apples!
With all this good news, we were overjoyed that we could give back. In summer, our Director of Business Development & Marketing, Jennifer Armen, took part in the Tour de Fresh, an event which was sponsored in part by Arctic® apples. Jenn’s fundraising efforts meant that a school would be given a salad bar so that students would have a convenient healthy eating option. She recently had the opportunity to visit the school she fundraised for, and was ecstatic to see the out come of her hard work. Jenn and OSF are proud to be able to help promote healthy eating initiatives whenever possible.
We hope you will also take the time to slow down and reflect on life’s many triumphs, both big and small, this holiday season. What are you most thankful for?