All About Them Apples: #MunchMadness

How well do you know your apples? Some can be tart and tangy while others are sweet and juicy. However you slice them, apples are an easy and healthy way to keep a snack attack at bay. All month long we’ll be defending our favorites on Munch Madness.

The USApple Association is in its third annual competition to get apple fans voting for the ultimate apple. Fashioned after the NCAA college basketball tournament, #MunchMadness has apples competing for votes in brackets. Those chosen are the top 16 apple varieties (sales volume), and a new bracket emerges each week.

Know (y)our Apples

We admit to having a slight bias here. While we love all apples, we’ll be voting for our current Arctic® varieties every step of the way. Why? Let’s just say we know something about these apples.


The iconic Granny apple is popular for a reason. Beautifully tart and deliciously crisp, Grannies are great for the lunch bag or chef’s kitchen. But don’t take our word for it. According to researchers, Grannies are full of health benefits.


Easy does it when it comes to falling for a Golden. Distinct with yellow skins, they offer a mild, sweeter flavor that compliments their Granny cousins in baking. This sweetheart of an apple is one smooth customer. (and is ideal for our fresh slice packs)


One of the newer apples on the block, Fuji came onto the scene in the 1980s as a cross between the lesser known Ralls Janet and the Red Delicious. Sweeter and firm, Fuji is quickly becoming a fan favorite – and the newest apple in the Arctic® family.

Play Munch Madness

Get in on the action and vote for your favorite apples online at Round 1 ends March 7, with all apple competitors listed in the “Vitamin-C Sixteen”. Each week brings a reduced group until the “National Chomp-ion” is announced March 30.

  • March 1 – 7: Vitamin-C Sixteen (round 1)
  • March 8 – 14: Edible Eight (round 2)
  • March 15 – 21: Fiber Four (round 3)
  • March 22 – 28: National Chomp-ionship (round 4)

As apple growers we love to see people getting excited about apples. Who will be the Chomp-ion? Will one of our Arctic® apple varieties make it to the Fiber Four? Let’s vote and see.

Follow the fun on social media using #MunchMadness.

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About Jeannette Montgomery

Jeannette Montgomery is the Digital Marketing Specialist for Okanagan Specialty Fruits, and lives in the sunny Okanagan Valley. She has a keen interest in sustainable food systems and the people working on responsible ways to help feed the planet.

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