Health & Convenience

You can lead a horse to apples

The saying “you can take a horse to water but can’t make it drink” reminds us that most of us want to eat healthier, and plan to eat healthier, yet often don’t.

Putting healthy eating into practice proves to be a challenge for most of us. Around two-thirds of U.S. adults are currently considered overweight. We want to help make healthy eating easier.

Health & Convenience For Busy Lives

Thanks to our on-the-go lifestyles, demand for convenient food options are high. We do enjoy the occasional candy bar, but healthier choices should be the regular go-to when grabbing a snack.

Over the past couple decades, we’ve been snacking way more than ever – yet apple consumption has been declining over the same time. The least we can do to help families eat healthier is make apples more “snackable”.

Convenient Arctic apples

More convenience = more apples eaten

Survey results indicate that apples are among the most desired packaged produce items. The simple convenience of being able to slice apples without worrying about browning can lead to more apples eaten, and fewer getting tossed. Cornell University researchers found that serving pre-sliced apples to students resulted in ~70% more apples being eaten, and far fewer wasted.

We’d like more people to eat more apples. We think that’s something everyone can get behind.