Arctic® apple opens door to variety-specific juice

If you were to look at the apple juice section of your grocery store, you would find that many of the options are blends that include more than just apples, and many have artificial coloring. Even the 100% juice brands are made with a mish-mash of different apple varieties, and while there’s certainly nothing wrong with that, Arctic® apples can offer some exciting new product options!

Apple Juice from Arctic® Granny (left) and Conventional Granny (right)

Since Arctic® apples are nonbrowning, so is their juice (see picture – Arctic® Granny [left] and conventional Granny [right]). This means that the possibility exists of having variety-specific apple juices, each with their own unique flavor and color.

Most consumers have preferred apple varieties, and new products can help them enjoy more of their favorites. Imagine a Granny Smith apple juice that tastes like Granny Smith apples, and has a little bit of green tinge to it! Or what about an apple sauce that delivers true Golden Delicious-ness all the way through?

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!