Arctic® apples: more apples for consumers, less for the garbage

Consumers prefer a “perfect apple” to a damaged one, and the apple industry is well aware of this. Even superficially bruised fruit is rarely bought, so much of the annually produced 200-250 million bushels of U.S. apples end up going to waste instead of being consumed.

Superficial bruising is something that does not show on Arctic® apples. This fruit truly has nothing wrong with it, other than visual appeal. Today, apples with even minor superficial bruising usually don’t make it through the supply chain. According to a report from Tesco, a major UK retailer, an average of 40% of apples produced are wasted throughout the supply chain. This puts apples among the most wasted foods on the planet, and there’s no question that much of that waste is due to superficial damage.Retail Apple Display

Without superficial bruising, growers benefit from less finger bruising during the picking of the fruit, and less bin rub during transport from field to storage. Arctic® apples also lend themselves to mechanical harvesting, something the industry has long sought as a way to a more sustainable business. Less fruit will be culled or downgraded during the packing process, and retailers will be pleased with decreased shrinkage and greater eye appeal. And of course, consumers have less waste at home. Arctic® apples can help stop perfectly good fruit from being thrown out and put more apples in the mouths of consumers – a goal we can all support!

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!