Distinctly nonbrowning apples
Arctic® apples aren’t slow browning or low browning. They’re nonbrowning. By silencing the enzyme that causes apples to brown when bitten, sliced or bruised popular apple varieties like Golden Delicious and Granny Smith can be enhanced with the Arctic Advantage™.
Our goal: to help consumers eat more apples by making them more convenient, and reducing food waste while we’re at it. Discover our apples.
How We Did It
An innovative idea to boost consumption
Okanagan Specialty Fruits®, the grower-led team behind nonbrowning Arctic® apples, was founded in 1996 by apple orchardist Neal Carter. Neal saw that apple consumption had been declining for decades while obesity rates skyrocketed, and he knew there must be a way to help get more people eating more apples.
Convenient apples for busy lives
There’s no question that we’re demanding more convenience than ever, especially from our food. You might ask, “What’s so inconvenient about apples?” The browning, especially in food prep and waste.
Apples are among the most wasted foods on the planet – around 40% of what’s grown is thrown out. How can so many delicious apples be wasted? A big part of the answer is that browning.
Nonbrowning apples mean more apples are eaten
Nonbrowning apples don’t just reduce waste. They can also boost consumption overall. Apple slices are a great “grab-and-go” snack, but they either need to be eaten quickly or they’ll turn brown fast.
Snacking now makes up about 50% of eating in the U.S., so having apples more convenient is a no-brainer. With Arctic® apples, you can enjoy apples with convenience – meaning healthy, delicious apple snacking is easier than ever.