Introducing the first Arctic® apple varieties
When you’re as old as the apple, it can be hard to get excited about newcomers.
We’re changing all that.
Like many fruits and vegetables, apples turn brown when they’re bitten, sliced or bruised when damaged flesh is exposed to oxygen. It’s because of an enzyme called polyphenol oxidase (PPO), but we found a precise way to reduce the amount of PPO in Arctic® apples. And we’ve used this technique to improve varieties that you already know and love.
We took three of North America’s top varieties and improved them with the nonbrowning trait: Arctic® Golden, Arctic® Granny, and Arctic® Fuji apples.
It IS easy being green
Combine a charming origin story with iconic coloring and a uniquely tart, refreshing flavor profile, and you have a Granny Smith. Sometimes called the single “most instantly recognized of all apples”, Grannies have a lot going for them.
Granny Smiths are seen as one of the healthiest varieties because of high antioxidant and phenolic levels, and they’re well-suited for all sorts of appl(e)ications – especially baking.
The Arctic Advantage™ benefit is a good fit with the Arctic® Granny. It’s all about taking their amazing versatility to the next level.
It’s already a popular variety for fresh slices. Now imagine if the need for anti-browning treatments was no more. No rushing to get that pie into the oven or worrying about your apple salad losing its fresh appearance because of browning.
Plus, for juice or smoothies Arctic® Grannies retain that iconic green coloring and unique tart flavor that’s lost is in conventional juices – making them a treat for the eyes and your tastebuds.
Restoring a golden reputation
Golden Delicious apples have been among the most popular varieties in North America for a century thanks to their sweet, rich flavor profile and tremendous versatility.
Their popularity has admittedly taken a hit over the past decade, but this is largely the result of the challenges in getting this great fruit to consumers in the same high quality they have when freshly picked.
The paler skin of a Golden Delicious readily shows bruises so they’re often warmed up prior to packing to reduce bruising, at the expense of losing some of their crunch. Goldens are often picked before they’re ripe and stored longer than they should be. As a result our expectations have been lowered, causing prices and popularity to decline.
The Arctic Advantage™ benefit addresses that browning issue currently plaguing Goldens, and eliminates the need for warm-packing. So Arctic® Golden apples can deliver a consistently higher-quality eating experience while making it a bit easier in the rest of the supply-chain and revitalizing the variety’s Golden reputation.
Reaching the tallest heights of popularity
Like the steep incline of its namesake Mt. Fuji, the Fuji apple’s popularity has risen to extraordinary heights. The Fuji was first introduced to North America in the 1980s, and by the early 1990s in the U.S. it went from modest production not worthy of being tracked to being the third most grown apple by 2000.
Fuji has remained a top 5 variety ever since, and not just in North America. These apples are one of the most widely produced varieties in the world and easily the most popular variety grown in China, where half of the world’s apples are grown with at least 20 million tonnes of Fujis produced each year.
Why have Fujis became so popular? Their sweet flavor and serious crunch makes them ideal for eating raw and adding to your favorite recipes. They also have a beautiful red and gold color that draws the eye and complements their great taste. Well, until they’re sliced.
Conventional Fujis brown quickly when cut or bitten, so they need to be eaten immediately or treated with preservatives. With the Arctic Advantage™ benefit, we offer all the Fuji benefits apple eaters love without browning.
Up next: Arctic® Gala
Do you love our Arctic® Goldens, Arctic® Grannies, and Arctic® Fuji but are still waiting for your favorite variety? Don’t worry, we have plenty more in the pipeline. The next nonbrowning variety we’re planning to bring to eager apple-eaters is the Arctic® Gala. They’re already growing in our field trials, and we’ll share updates once they’re closer to market.