@ArcticApples TwitterView with @PythaCrank

Last week, Okanagan Specialty Fruits participated in a live, interactive Twitter interview (TwitterView) with blogger @PythaCrank. Many topics were covered, from what it’s like being a small fish in such a big pond, to the safety and science behind Arctic® apples; and it’s all wrapped in a decidedly tongue-in-cheek tone!

We always do our best to emphasize transparency and open communication in all we do, and were thrilled to answer @PythaCrank’s hard-hitting questions. Agricultural biotechnology can often be complicated and overly politicized, but we think you’ll find this interview proves it definitely doesn’t have to be dry or boring!

We hope you enjoy the in-your-face, satirical style – we certainly had fun with this fresh approach! Check out the interview in full on the official Pythagorean Crank blog right here

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!


  1. PythagoreanCrank

    That was a fun post to put together. Thanks for the write-up and being good sports. 🙂



    • Joel

      It was absolutely our pleasure and a blast to do! Thanks so much for reaching out to us for this – let us know if you’d like to do a follow-up any time!