Celebrating Fruits & Veggies—More Matters® Month

One of our favorite initiatives is in the spotlight this month as we recognize “Fruits & Veggies—More Matters” month this September! Better yet, 2015’s theme for FVMM month is “Grab N’ Go!” And if you’re a fan of our blog, then you know we think of Arctic® apples as the perfect “Grab N’ Go!” snack, (and we sure don’t mind their logo either!).

The organization behind FVMM, the Produce for Better Health Foundation, shares some great ways to help celebrate FVMM Month:

  • Join the conversation on social media by using the hashtags #GrabNGo and #FVMMMonth
  • Champion a ‘fruit and vegetable’ challenge in your workplace, at home, or among your friends to see who can eat the most fruit and vegetables during September
  • Encourage others to get most fruits & veggies in their diet by checking out the FVMM website for healthy meal planning tips, recipe ideas, and more!

FVMMMonth - GrabNGo“Grab N’ Go” is certainly a timely topic, since snacking now makes up more than half of all eating occasions, plus convenient, healthy snacks are increasingly sought by consumers (as we explored last week). It’s even more fitting with it being September, with parents keen to help their kids stay active and healthy as they head back to school.

Healthy eating at school is a hot topic this year in the U.S. with new federal nutrition standards for school lunches generating plenty of controversy. Everyone wants to help kids eat more produce, of course, but how best to do so is sometimes tough to agree on. Regardless, we think that everyone can get behind making one of the healthiest and most popular fruits out there more appealing and “snackable” than ever!

Arctic® apples will not only stand up to a bit of a rough ride in the backpack since they won’t readily show bruising, they’re also the perfect varieties to slice up for your kids in advance thanks to their nonbrowning trait. So whether whole or sliced, Arctic® apples will look as good as they taste and are more likely to get eaten rather than wasted. Thus, we’d argue they’re the perfect “Grab N’ Go” food!

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!