Consumer feedback: The world is ready for Arctic® Apples

Readers: As the newest member of Okanagan Specialty Fruits, I want to briefly introduce myself, as you’ll likely be hearing a lot from me going forward. My name is Joel, and I’m proud to join the team in a marketing and communications capacity. My roots in the apple industry are deep as I grew up in Summerland, and even worked on the Carter’s orchard while in high school and university. I’m very happy to be renewing that connection and look forward to keeping you up to date on the latest from OSF and Arctic® apples.

According to AcuPOLL Research Inc. CEO Jack Gordon, “Between 80% and 95% of new product introductions fail.” Ouch! With those kinds of numbers why would we bother to spend more than a decade developing Arctic® apples before they even come to market? The answer is clear: Because we know that truly nonbrowning apples give consumers all the things they love about their favorite fruit, but without the “yuck” factor.

How do we know that a nonbrowning apple is something consumers want? Simple, we asked apple eaters like you! In this post, we share some of the findings from our recent survey, conducted in October 2011. (We’ll get into more detail from that research in future posts.)

We polled a nationwide sample of 1,000 adults who identified themselves as apple eaters who spanned a wide variety of ages, incomes and education levels. Here is what we were told: Nonbrowning Apples: Good or Bad Ideas?

The vast majority of consumers believe nonbrowning apples are a good idea! As you can see from the graph, the number of respondents who believe nonbrowning apples are a good idea is well over double the number who thinks it’s a bad one. The reasons you thought it was a good idea? You told us that you like the idea of nonbrowning apples because they would be more visually appealing, fresher, last longer (and thus save money), and would result in more people eating more apples. Now, how cool is that? And increasing apple consumption is a goal everyone can support. 

So, based on what they have told us, consumers cannot wait to get their hands on Arctic® apples, and we can’t wait to oblige. There are many other reasons why we expect Arctic® apples to fill a vital consumer demand, so we encourage you to continue following our blog (you can subscribe to our feed by clicking the orange RSS icon in the left-hand column of this page). We look forward to keeping you updated on what makes Arctic® apples the ideal fruit for you and your family to enjoy!

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!

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