The inconvenient truth about convenience

When it comes to eating healthy, particularly with fruits and veggies, the saying “easier said than done” could not be more apt. There’s no shortage of studies on consumer eating habits, and over and over, respondents say how important eating healthy is to them and yet…

Of Supermarket Guru’s “Top Ten Food Trends” of 2013, numbers two and three on the list both focus squarely on consumers’ desire to eat healthier. However, a Gallup report from last month told us that the U.S. obesity rate is on track to be even higher than last year’s!Apple vs. Donuts

Is it any surprise to see another report come out just two weeks later saying produce consumption has been declining in the U.S. (and Europe too!)? An analyst for Rabobank, who performed the study, says that surveys “have shown that, in principle, consumers are positive-minded about healthy eating, but in practice…exhibit a strong bias for convenience products.”

Just like it’s much easier to say you’re going to start dieting and exercising than actually doing it, consumers say they’ll focus on healthy foods, but it’s clear they usually end up swayed by attractive marketing, convenience and price.

When we hear others say that nonbrowning Arctic® apples don’t offer enough value to be worth the decade of development and rigorous review, these consumer behaviors are often on our minds. Arctic® apples have greater eye and mouth appeal, and are certainly more convenient. Plus, consumers have shown they’re only willing to buy healthy if they don’t have to pay more, and nonbrowning apples can reduce the costs of freshcut apples by up to 40%.

And if this wasn’t enough, guess what the #1 food trend from Supermarket Guru’s list of top food trends was? Reducing food waste – which is one of the most important benefits nonbrowning apples offer!

It’s obvious consumers have the best intentions when it comes to eating healthy, but could use a little help. Our mission is simply to make it more convenient than ever for them to enjoy their favorite fruit!


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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!

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