Live long and prosper…by eating more fruit!

Most people don’t eat enough fruits or veggies. Not exactly a breaking headline, we know, but every year this reality stands in stark contrast to the obesity crisis and ever increasing evidence of all the good produce does for the body.

So how big is the gap between how much we are eating and how much we should be eating? Well, according to a recent study, the average U.S. adult eats just 1.1 servings of fruit and 1.6 servings of vegetables a day. So, the average consumer eats barely more than half the commonly recommended five servings of fruit and veggies!Fruit consumption

That’s already pretty depressing, especially considering that many experts have long been recommending seven servings a day, rather than five. A major new study shows the value of this advice, as it found adults who eat at least seven portions a day cut their risk of premature death (from causes such as heart disease or cancer) by 10%. Another study shows that even consumers getting at least five-a-day live around three years longer than those who don’t.

It’s great to keep in mind the enormous health benefits of eating more produce, but it’s just as important to be aware of the negative impact of eating too little. The World Health Organization (WHO) estimates that 16 million disability adjusted life years (potential life lost due to premature mortality and productive life lost due to disability) and 1.7 million deaths each year are attributable to low fruit and vegetable consumption. This is a scary statistic and one we should all take to heart when considering the global food supply.

So there you have it; more evidence than ever shows that eating more fruits and veggies can lead to a longer, healthier life! As far as addressing the gap, WebMD suggests the number one excuse for not eating 5+ servings is “It’s not convenient to eat fruits and vegetables”. That’s why we at Okanagan Specialty Fruits are doing as much as we can to boost convenience and fruit consumption along with it – starting with nonbrowning Arctic® apples!

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!

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