Looking out for kids’ diets

Childhood obesity has been on the rise in recent years, with up to one third of children in the U.S. now considered obese. Obesity (weighing over 10% more than recommended) most commonly begins between the ages of 5 and 6, and obese children have an 80% chance of becoming obese adults.

A new survey shows that the vast majority of parents are more concerned with what they feed their kids than what they’re eating themselves. This is not particularly shocking since every good parent wants his or her child to be healthy and happy. What better way to support your family’s health than by feeding them plenty of fruit? Happy family with apples

Countless studies confirm that fruit consumption can help lower obesity rates and prevent disease, and recent evidence also suggests that high fruit intake contributes to better mental well being too! It’s clear parents are concerned about what their kids eat, yet it’s just as clear that the majority of children aren’t getting enough fruits and vegetables.

We have discussed reasons why apples in particular can be part of this solution, thanks in part to their high fiber content which helps you feel full. Yet children are very picky eaters so even tasty foods like apples are often spurned due to minor imperfections or their preference to munch on “finger food” snacks rather than grabbing a whole apple.

So what’s to be done? Well, if you’ve been following us for any length of time you probably know our answer: nonbrowning Arctic® apples!

The logic is simple: Apples are healthy. Kids should eat more apples. Kids don’t eat brown apples. So, we are making everyone’s favourite varieties nonbrowning and soon you’ll find Arctic® apples in your local grocery store. We can’t wait for you to see the difference it will make in your family’s diet and pocketbook as more apples end up in your kids’ bellies, and less in the garbage!

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!