With Father’s Day just around the corner, it’s the perfect time to highlight that dads are taking on more parenting duties than ever. One of the most important duties of all – shopping for healthy food to feed their families – is fast becoming one of the more notable trends in the grocery industry.
Recently, Boston Globe shared a Midan Marketing report that found around half of the men surveyed do the majority of their family’s grocery shopping, and 58% of that group said they do all of it! Midan Marketing has dubbed these dads “Manfluencers” and published a fun infographic sharing some of their other key findings.
So what does this mean for shopping dads, and for the retailers who want to cater to them? “The big focus for us is on convenient shopping” according to a marketing leader at one major grocery chain, who elaborates that males tend to be especially interested in low-hassle foods. This fits well with the recent evidence that ready-to-eat meals are another major trend shaping the grocery industry. Other experts suggest additional differences in men’s shopping habits compared to women, including being more prone to impulse buys and exciting new products.
So, it’s easy to see that the value Arctic® apples offer fits perfectly with these key industry trends! Not only will nonbrowning apples make mom’s job easier than ever, they’ll also help dads get the convenience they seek without the need to sacrifice taste or nutrition!