Parents & produce consumption – More Matters!

Both dads and moms want what’s best for their kids, of course, and there’s no question that the vast majority of parents believe in the value of fruits and veggies in a healthy diet. But, like so many topics, there are some underlying differences in produce attitudes between fathers and mothers.

To better understand some of these differences, we turn to a detailed report published just last month by the Produce for Better Health Foundation (PBH), “Dads’ vs. Moms’ Attitudes Related to Fruit & Vegetable Consumption”. A study conducted throughout 2014 compared 600 moms and 600 dads, drawing a number of interesting conclusions. And, while we have summarized some of the key ones below, we encourage you to check out the full report for the complete picture.Couple cutting apples

Dads’ daily servings

While it’s not a monumental gap, the findings suggest that a higher percentage of moms eat or drink more than two servings of produce per day (especially vegetables) compared to dads.

Mother knows best

The moms surveyed feel more strongly than dads about the importance of including fruits and veggies in their family’s diets and are more motivated to serve them using a variety of approaches.

Communication is key

PBH’s chief produce-promoting initiative, Fruits & Veggies—More Matters (FVMM), appears to be even more motivating for dads than moms, despite a lower overall awareness among dads! It’s also worth noting that dads give lower “effectiveness” ratings to many popular food decision communications tools, including supermarket flyers/displays, and social media.

In our opinion, while many dads might not appear to have quite the same commitment to produce consumption as moms, this can at least be partially attributed to there being significantly less outreach aimed in their direction in comparison to messaging targeting mothers.

Common ground

Perhaps the best place to focus is on what motivates ALL parents to buy produce. Regarding fresh fruits, the top three reasons to purchase fruits and for both moms and dads were: “healthy”, “good snack”, and “I and/or my family likes them”.

And as for “family likes them” option, it just so happens that the same study shows apples are in the top 3 favorite fruits for both boys and girls for ALL age groups from 0-17!

Better yet, Arctic® apples don’t have healthful nutrients like their antioxidants levels “burned up” in the browning reaction, and they’re also more snackable thanks to their nonbrowning trait. So, there might not be a single fruit better able to get families on the same page than nonbrowning Arctic® apples!

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!