Many people are surprised to hear that snacks account for around 25% of the total daily calories eaten by the average consumer; that’s about 580 calories a day! And while not everyone agrees that snacking is the way to go, these numbers keep rising and so does the popularity of convenient, bite-sized foods. Busy, on-the-go lifestyles continue to drive consumption of convenient snack foods, but many snack foods aren’t very healthy…
A prominent 2012 study from the Hartman Group (see a handy infographic here) found that, while 57% of consumers said it’s important or very important for their snack foods to be healthy, chips and soda were the two most often mentioned choices! Yet another recent study found that fresh fruit may be the most popular snack food, but even they found chocolate and potato chips were second and third on the list. There’s hope, though, as healthy snacks are continuing to gain both “popularity and inventiveness”.
Healthier snacking is one of the most prominent trends of 2013, so logic suggests that if we make fresh fruits even more convenient, it will be easier for consumers to choose them over unhealthy snacks. It also makes sense to focus on fruits that are already extremely popular and apples may be the most popular of all.
What’s the best way to make apples even more convenient? Cut ‘em up and put in ‘em in a bag – even consumers say that’s what they want! What’s the biggest barrier to freshcut apple production? You guessed it, browning! Need we say more?
Not only is demand for freshcut apples already on the rise, but recent studies definitively demonstrate that kids will eat more apples if they’re available pre-sliced. Arctic® apples make one of the healthiest foods more “snackable” and replacing junk food with fresh fruit is certainly a worthwhile goal!