Waste not, want not
Consumers buy with their eyes. It’s one of those universally accepted common-sense human behaviors. Sometimes, however, this habit can create unintended issues, such as contributing to food waste. Take, for example, a recent campaign led by the United Nations advising consumers to buy “funny fruit” to
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Arctic® apples: more apples for consumers, less for the garbage
Consumers prefer a “perfect apple” to a damaged one, and the apple industry is well aware of this. Even superficially bruised fruit is rarely bought, so much of the annually produced 200-250 million bushels of U.S. apples end up going to waste instead of being consumed.
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Arctic® Apples help show fruits’ true quality
We have heard some people wonder, “since Arctic® apples are nonbrowning, won’t that mean older and lower quality fruit can look better than it really is?” The answer is that not only will Arctic® apples rot just like other apples, they also don’t show superficial damage
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