Waste not, want not

Consumers buy with their eyes. It’s one of those universally accepted common-sense human behaviors. Sometimes, however, this habit can create unintended issues, such as contributing to food waste.

Take, for example, a recent campaign led by the United Nations advising consumers to buy “funny fruit” to reduce food waste and help the world “shape a sustainable future”. By “funny fruit” they’re referring to fruit that would typically be thrown out just because its appearance is less than perfect.Arctic Granny vs. Conventional Granny

The UN’s Food and Agriculture Organization states that approximately 1.3 billion tonnes – around one third of global food production – gets wasted each year. Unfortunately, fruits and vegetables have the highest wastage rates of any food, and such high levels of unnecessary waste exacerbate our global food crisis.

Many perfectly good apples are wasted because of superficial damage, both in homes and along the supply-chain. Though campaigns like the UN’s may help a bit, the simple truth is that when a consumer is looking at two apples in the store, if one looks perfect and the other isn’t, it doesn’t take a molecular biologist to figure out which one is more likely to be purchased. Plus, those who need a healthy diet the most, kids, are even pickier! As a result, most imperfect apples don’t even make it near consumers. By now, you probably know Arctic® apples reduce all-too-common superficial damage and this will help minimize unnecessary waste.

For consumers, who on average discard more than their body weight in food each year, nonbrowning apples mean that the minor bruising that occurs on the way home from the grocery store or in your kids’ lunchbox doesn’t occur. Apples and apple slices that aren’t finished immediately don’t need to be tossed either – they can be kept fresh and ready to eat when you’re ready to eat them.

With nonbrowning Arctic® apples, consumers and producers alike can help do their part to reduce food waste throughout the supply-chain – all while adding convenience to one of the best tasting, healthiest foods out there!

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!


  1. I’m often buying not the best looking fruit and vegetables, and in most cases that’s the better choice for me and the quality is the same (and even better). I think reducing food waste is each person’s responsibility and mission and everything should start within the family. Definitely recommending your post to my friends. Greets!