Consumers buy with their eyes. It’s one of those universally accepted common-sense human behaviors. Sometimes, however, this habit can create unintended issues, such as contributing to food waste.
Take, for example, a recent campaign led by the United Nations advising consumers to buy “funny fruit” to reduce food waste and help the world “shape a sustainable future”. By “funny fruit” they’re referring to fruit that would typically be thrown out just because its appearance is less than perfect.
The UN’s Food and Agriculture Organization states that approximately 1.3 billion tonnes – around one third of global food production – gets wasted each year. Unfortunately, fruits and vegetables have the highest wastage rates of any food, and such high levels of unnecessary waste exacerbate our global food crisis.
Many perfectly good apples are wasted because of superficial damage, both in homes and along the supply-chain. Though campaigns like the UN’s may help a bit, the simple truth is that when a consumer is looking at two apples in the store, if one looks perfect and the other isn’t, it doesn’t take a molecular biologist to figure out which one is more likely to be purchased. Plus, those who need a healthy diet the most, kids, are even pickier! As a result, most imperfect apples don’t even make it near consumers. By now, you probably know Arctic® apples reduce all-too-common superficial damage and this will help minimize unnecessary waste.
For consumers, who on average discard more than their body weight in food each year, nonbrowning apples mean that the minor bruising that occurs on the way home from the grocery store or in your kids’ lunchbox doesn’t occur. Apples and apple slices that aren’t finished immediately don’t need to be tossed either – they can be kept fresh and ready to eat when you’re ready to eat them.
With nonbrowning Arctic® apples, consumers and producers alike can help do their part to reduce food waste throughout the supply-chain – all while adding convenience to one of the best tasting, healthiest foods out there!