Watch: Arctic® apple stays white!

With Arctic® apples still undergoing deregulation, it can sometimes be a challenge to demonstrate the impact of the nonbrowning trait. But seeing is believing, so take a look at our 24-hour time-lapsed video comparing a sliced Arctic® Golden to a conventional Golden Delicious. We think you’ll agree that the difference is clear!

Even after just a short amount of time, the conventional fruit’s flesh becomes brown and unappealing. It’s probably not an apple that you, or your picky kids, would consider eating. The Arctic® Golden, on the other hand, maintains its original color throughout the entire 24 hours without the aid of any chemical or additives – just pure apple goodness!

Why did we only go for 24 hours? Well, the browning reaction runs out of substrate by then and all that happens after this occurs is rot and decay. In time, the Arctic® apple too will start to rot

As you see in this video, even an Arctic® apple will dry out if you leave it exposed to air (and in the bright lights of the camera!); however, when sliced up and stored under plastic in your fridge, Arctic® apples are ready to eat when you are ready to eat them! The value that this can add, and the consumption trigger nonbrowning can create, are of great value throughout the supply chain: growers, packers, retailers, foodservice, freshcut, processors and most of all, consumers.

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About Joel Brooks

Growing up in the Okanagan Valley, Joel had the opportunity to experience apple growing first hand, a background that helped lead him to his role as Product & Special Projects Manager. Joel feels privileged to work with such great people towards a goal that’s so easy to get behind – helping people to eat more apples!